Text message marketing may not seem like the best marketing tactic for your arsenal, but it is proven to provide amazing results when done correctly. The most important part of a text message marketing campaign is creating a list.
However, creating a list can be hard – especially when some people are a little leery about giving out their mobile phone numbers. Therefore, you must have a strategy in place that will make your target audience want to give you their mobile phone number.
Here are some important tips that will help you increase the number of subscribers on your text message marketing list:
People are always impressed by offers and one good way to get them to give you their mobile numbers is to incentivize you campaign. Ask them to sign-up, or opt in and give them something in return. Remember that though you want them to opt in, the offers should be related to your business so discounts on your services and products will be a good way to go.
Go Online and Offline
Online campaigns are effective but you should not forget about going offline. There are people who might not have a chance to see your campaign on the internet, so you should include the message in your physical store, employee T-shirts, product labels, receipts, business cards and many more.
Make the Process Simple
People want something simple so, this means that they should find the opt in process extremely easy and fast. As you concentrate on making the sign up as simple as possible, do not forget to make the unsubscribe process equally easy. This does not mean that you want people to unsubscribe; it only gives the freedom, which will go a long way in increasing your subscribers. Keep your content simple and direct and people will not want to opt out of your text message marketing list.
If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.