Small business owners can be hard to catch. They are always busy, so you need all the help you can get when it comes to finding new leads from their ranks. Luckily, there are many ways to grow small business leads.
Some leads are online and some are offline, but they all can be extremely effective in gaining new business. The tips below are a few reliable methods to help you connect with new prospects and boost sales.
1. Be an expert
The Web offers many opportunities for you to highlight your knowledge of your subject area. LinkedIn Answers, your own blog and topical forums are a few channels to offer advice and get your name in front of prospective clients. You want to establish yourself as the subject authority. Your messages will help leads remember you and locate you in search engines. This results in a very favorable sales situation.
2. Run a Pay Per Click (PPC) Campaign
Through targeting the right key words, a PPC campaign might be an effective way to find the exact leads you need. Depending on your product or service, a little research lets you find a set of great keyword. These help bring in a stream of leads that will probably include small business owners. Leads show an interest in your services just by clicking onto your site. This helps your prequalify and filter out low-probability connections.
Speaking events, such as local chamber of commerce events, help raise your profile and let you meet new prospects. Stay after the events so attendees can directly approach you and ask questions. Offer pamphlets or business cards on a nearby table for audience members to take as a reference. Post a video of your talk online. People searching for related questions online may find it and reach out to you for more information. Include your speaking engagements as credentials in your online profiles.
Collaborate with other companies that serve small businesses for a joint venture or cross-promotional project. This tactic can help you find new leads easily. Customers of your partner businesses learn about your company through the joint venture. This gives you instant access to a “secondary audience.” Choose your partners wisely, so these secondary customers can be as good a fit for your company as your primary customers.
5. Go social
Use Facebook, Twitter, and other social media platforms to publicize your business and create leads. These platforms are a highly cost-effective way to make connections. Post regularly on topics relevant to your business and create a reputation for being knowledgeable and active. The leads will follow.