How to Market Your Mobile Apps to Your Target Audience

Mobile apps are now an integral part of the business world. Technologically speaking, they are software programs designed to make functions easier and more convenient for Smartphone users.

There are millions of applications available for mobile phones and more are being developed every minute. Business can benefit a lot from mobile applications because they create a channel that allows easy communication between them and their customers.

It is one thing to have a mobile app for your business and another to ensure your target audiences get the app. The following are point you need to remember when marketing your mobile application.

Incentivize the Process

Everyone is naturally attracted to discounts and offers. This is a great weapon when you want your target audience to download and use your application. Give them offers they cannot turn down and make sure the offers involve them coming to the store. If your offer is irresistible, they will not skip the download and when they come to your store, they might end up buying other items.

Offer a Great App

By simply having a great app, you are marketing it positively. Smartphone users are constantly looking for interesting applications and if yours is something they will love, marketing it will not be a daunting task. In fact, you can market it to a few of your customers and they will do the rest of the marketing. This means that your app should not only have a cool look, it should also be exceptionally interesting to use.

Start with Usual Customers

A good starting point is with your loyal customers. Start by informing them about the app and encourage them to pass the word to other interested people. Start with your Facebook friends and Twitter followers as social media will play an important role to ensure the app is marketed accordingly.

If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.

How to Tell if Your Website is Frustrating Your Mobile Audience

Mobile phones are getting smarter every day and people are becoming heavily dependent on them on different tasks. With most Smartphones now able to easily and efficiently access the internet, people are slowly moving away from PCs and relying on their mobile phones for anything related to the web.

If you have a business website it is only wise to make it friendly to carter for your mobile audience. The number of people using mobile phones to browse the internet is growing and you need to take advantage of this by creating a mobile website.

Here are some signs that your site may be frustrating your mobile visitors:

1. The first sign you observe when your website is frustrating your mobile website is a reduced number of visitors. With many people now using mobile phones to access the internet, it means that a large number of web traffic is now coming from these devices. If you have been experiencing a significant drop in traffic, then it could only mean that your mobile audience is slowly avoiding your website. Mobile phone users expect that websites will load quickly on their phones and when they don’t, they simply move away and avoid that website in the future.
2. Another way to tell that your mobile audience is not happy with your website is by what they are saying. If people are frustrated with the lack of mobile access to your website, they could write about it online via Social Media sites, forums, and others.  Or, some of your customers may even contact you directly to let you know that they have problems with your website via mobile. You should use the negative comments as constructive criticism and correct any mistakes on your end. If someone feels as though your website is taking a lot of time to load or it contains a design that makes it impossible to view using mobile phones, it is up to you to fix this problem before it becomes an even bigger issue that will cause you to miss out on even more profits.

If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.

How to Get the Most Exposure for Your QR Codes

QR codes are becoming the new advertising means that marketers are using to create brand awareness and increase customers to their business. These are the black and white funny-looking squares showing up on newspapers, magazines and product labels all over the world.

One advantage is that they are cheap and their effectiveness can only be matched by a few other methods. QR codes are barcodes that are used to embed information that can be scanned using a Smartphone and lead the user to wherever the marketer wants them. This can be websites, social media pages, contact information, offers and promotions.

Here are a few tips on how to maximize their exposure.

Be Creative

People are always interested in unique stuff. You can play around with your QR codes to attract extra attention. This can be done through color change or the inclusion of a logo or name in the Codes. QR codes have a 30% error correction therefore giving you enough room to go out of the ordinary and come up with a presentable code.

Be Aggressive

You should not only think about having QR codes in one place such as the newspaper. Use everything you can to increase the exposure of your codes. This includes T-shirts, which you can give out or sell at a low price, business cards, brochures, product labels, receipts, magazines, stickers, etc. You should not forget to include a display on the front window of pour physical store.

Be Persistent

When you start a marketing campaign, you need to be persistent and patient to get solid results. After creating your QR codes, do not relax hoping that people will see them on the paper, keep on inventing new ways to display the codes and encouraging your customers to spread flyers with the codes. Marketing is an unending process that never stops even when positive results are achieved.

If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.

How to Get More Subscribers on Your Text Marketing List

Text message marketing may not seem like the best marketing tactic for your arsenal, but it is proven to provide amazing results when done correctly. The most important part of a text message marketing campaign is creating a list.

However, creating a list can be hard – especially when some people are a little leery about giving out their mobile phone numbers. Therefore, you must have a strategy in place that will make your target audience want to give you their mobile phone number.

Here are some important tips that will help you increase the number of subscribers on your text message marketing list:

Offer Incentives

People are always impressed by offers and one good way to get them to give you their mobile numbers is to incentivize you campaign. Ask them to sign-up, or opt in and give them something in return. Remember that though you want them to opt in, the offers should be related to your business so discounts on your services and products will be a good way to go.

Go Online and Offline

Online campaigns are effective but you should not forget about going offline. There are people who might not have a chance to see your campaign on the internet, so you should include the message in your physical store, employee T-shirts, product labels, receipts, business cards and many more.

Make the Process Simple

People want something simple so, this means that they should find the opt in process extremely easy and fast. As you concentrate on making the sign up as simple as possible, do not forget to make the unsubscribe process equally easy.  This does not mean that you want people to unsubscribe; it only gives the freedom, which will go a long way in increasing your subscribers. Keep your content simple and direct and people will not want to opt out of your text message marketing list.

If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.

How to Choose the Best Mobile Marketing Methods for Your Business

How to Choose the Best Mobile Marketing Methods for Your Business

Mobile marketing has emerged as a very effective marketing strategy for local businesses. The driving force being that most people are now using their mobile phones for different tasks and have them all the time.

This has provided the business world with affordable billboards that can be used to address the exact target group of customers a business is interested in. It is therefore important that you take time in choosing the best methods to ensure that you achieve set goals.

You need to have goals that will direct you to the method that you should go for. Different mobile marketing methods will give you different results and will cost you a different amount of money and time. Have all your goals laid out and use them to select a method that will achieve most if not all of the goals you set.  Also, do not forget to look at your budget; though most mobile marketing methods are relatively cheap, you will still need to get the best out of your money.

After setting your goals and your budget, it is now time to understand the different available mobile marketing methods. First, you should prioritize your audience. The people you want to reach out to will play a major role in determining the type of method you use in your campaign. The most common mobile marketing methods are SMS, MMS, mobile websites, Bluetooth, and infrared. Make sure you look at the merits and the demerits involved in all of them and choose the best.

The campaign coverage is also a major factor when selecting a mobile marketing campaign. This is not a difficult decision to make because as a local business owner, your business is mainly interested in the local market so you should choose a method fit for that.

If you would like more information about how a Mobile Marketing campaign can help your business bring in more leads, customers, and profits, contact me at 0449 290 393 for a free consultation.